On Sunday I went to a well-known semi-fancy restaurant with my family. I was shocked when I saw their menu - it was incredibly unappetizing.A menu is a critical part of marketing a restaurant. For example, would you rather order:
1. Cheeseburger
2. Angus Beef-Blue Cheese Burger with Lemon Aioli and Bitter Greens
The second one sounds fancier - it makes you think that a chef is in the kitchen vs. just a cook. It might even make your mouth water.
Regardless of what sort of business you run, your menu (i.e. website, product packaging, etc.) is where the rubber hits the road. It appears when your customer is ready to buy and just needs to select which specific product or service he is going to choose.
Thus, it should do the equivalent of making your prospective customer's mouth water. What words are you using to enhance your products and services? Could you be more descriptive and enticing?
