Social Media Is ...

The social media landscape is developing so quickly that the true experts are those who recognize that we can only be students in this new, complicated and sensitive marketing arena. So don’t worry if you feel confused about what you are supposed to be doing – all of us are learning and adjusting every single day to keep up with social media’s constant twists and turns.

Here are a few truths that have come to the surface that might help guide your forays into social media marketing:

• Social media is not owned; it’s shared
• Social media is not bought; it’s earned
• Social media is an environment in which every single individual can have more influence than a massive organization

There are huge opportunities to market and brand your business within the social media space. My greatest caution to anyone stepping into social media marketing is to pay attention to the environment. It is not the same as buying a billboard or an advertisement or sending something in the mail. It is not even the same as sending an e-mail. It is a social network in which you need to communicate in a manner that is relevant to that particular space.

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Virginia Ginsburg
Accordion Marketing: the marketing division of Swell Strategies
tel: 310.453.7008 - cell: 310.780.5551 - fax: 800.644.8340