I have long made a link between personal health and marketing your business. When you want to be healthier you know what you have to do: eat better and exercise. It’s that simple. Of course, it’s also that difficult – you need to devote at least 30 minutes per day to achieve good health, and that’s only the beginning.
The same is true of marketing. To grow a business, you need to spend at least 30 minutes per day doing a marketing workout. This may include sending e-mails, posting on Facebook, planning a special event or coordinating a PR campaign. Now, of course I would love to see every small business owner do more than 30 minutes per day but, like Jillian Michaels (of Biggest Loser fame), I have to recognize that you have other things going on. Nonetheless, it’s amazing what you can accomplish in 30 minutes if you work smarter, not harder!
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| Jillian Michaels |
The key to an effective marketing workout is planning it. Just like exercise, you should schedule marketing into your calendar and have a plan for what you are going to do in advance. You can spread it out and literally spend 30 minutes each day, or you can group it together in several “clumps” throughout the week. If you’re just starting your business or are in a revenue slump, then I encourage you to (at least) double your marketing workout time, but remember – the most important thing is not how much time you spend but how effective you are with the time you have.
Next week, try scheduling and completing five 30-minute marketing workouts. I promise that you will see big results!
Call me if you need some ideas or motivation!
Virginia Ginsburg
310-453-7008
