In marketing you will usually find that people have one of two allegiances. Either they are dedicated to content or style. That is: they are either a writer or a designer.This can result in lopsided marketing efforts because both content and style need to be awesome to make a marketing campaign stick.
Content: The specific words that you say (or write)
This begins with the words that you use to answer the question: "What do you do." It extends into the words you use on your website, on your business card, on your blog, etc.
Style: The way that you present the words
At in-person meetings and events this includes the way you dress, your body language, and your tone of voice. Surprisingly, these things account for up to 90% of how people interpret you. That doesn't mean that the words aren't important, but the style is critical. When you are not actually with someone, your style includes your logo, the colors that you use, the font you use, and any graphic design elements used in your marketing materials.
Obviously, both of these elements are critically important to successfully marketing your business. How do you use content and style to market your business? Do you tend to lean more heavily one way vs. another?
