New Year; New Marketing Plan

The New Year is a great time to review and revise your marketing plan. To maximize your potential for growth in 2011, you should have a strategic and action-oriented written plan to guide your activities throughout the year. Here are some ideas to get you started:

1. Who do you serve? (Your target audience)
2. How do you serve? (Your products and services)
3. Why do you serve? (What are your revenue goals? What are your professional goals? What makes you feel most successful?)
4. What marketing tools can you use consistently to reach the people you serve with information about your business? (e.g. website, networking, direct marketing, mass marketing, social media marketing, public relations, etc.)
5. What specific marketing actions will you (or your marketing team) take on a daily, weekly, monthly and quarterly basis?

The next few weeks offer a great opportunity to reflect on these questions and commit to a marketing plan for 2011. If you get stuck, please let me know – I can help!

Here’s to a GREAT NEW YEAR!